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Data Help a Top-three Automaker Make a Decision
After reading the case study published by Symphony AM, I found that this example is good to cover the points Katie wrote regarding seven steps to measure sponsorships. This case states how a...
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New Belgium Brewing Co’s unveiling event
Chapter 7 of Measuring What Matters explains the strategy behind hosting and sponsoring events to promote your brand. One major type of event is one that unveils a new product, or otherwise puts the...
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Creating Sweet Relationships
While developing relationships through social media can be highly effective, combining online tactics with an event or sponsorship can further increase brand affinity among consumers. In chapter seven...
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Sprinting Towards New Opportunites
Creating strong customer relationships is crucial for the success of any business. Chapter seven of Measure What Matters describes that whether the company goal is to launch a new product, reach new...
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Most Valuable Sponsorship
Social media has become a great way to measure the effectiveness of a brand’s presence at events because events are inherently social. Measuring the impact of a brand’s performance at an event cannot...
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Rolling out the Red Carpet
http://www.flickr.com/photos/gilchristlaura/7554269864/ Chapter seven in “Measure What Matters” covers the impacts of events and sponsorship. The first part of the chapter, the ‘why” section made me...
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